Marketing & PR for Technology Businesses
Entrepreneurs with innovative technologies or near-market products were invited to participate in Meerkats and Avatars 2011 – an event which aims to help early-stage companies to promote themselves to potential investors and the media.
Please click here for a list of exhibitors.
Comms and PR Workshop
This practical, intensive support workshop helped entrepreneurs improve their own media relations and communication and to understand what is required in order to direct someone else.
Content covered how to:
- prepare persuasive positioning statements through creating strong press releases
- identify key audiences and influencers
- raise a business profile within the media
- communicate effectively with key audiences via print, broadcast and online channels
Following the intensive support workshops, up to 16 companies were offered 1:1 support to assist their development of media materials, leading to the opportunity to exhibit at Meerkats and Avatars 2011 (M&A). At this event entrepreneurs with disruptive technologies and near market products met technology journalists face-to-face and pitched to investors. Exhibitors at similar events (Meerkats and Avatars 2010) have received significant market awareness and extensive national press coverage, including from the BBC and the Guardian.
To book on a Comms & PR Workshop, please visit www.stjohns.co.uk/events
In preparation for Meerkats and Avatars 2012, we are holding a Comms & PR workshop April 19th 2012 at St John’s Innovation Centre. To book your place, please click here.
This project is supported by the ideaSpace Enterprise Accelerator Funding Programme.
